Be Aware Cup started in 2022 when we came together with a simple idea: to create something that genuinely would solve a problem many of us face when going out. We wanted a product that would bring more confidence, less worry, and more freedom to simply enjoy the moment.

Today, we have built our company, brand, and e-shop, and introduced a product to the Estonian market that supports safer and more carefree partying. Every detail of Be Aware Cup has been thoughtfully designed to make life easier – whether at parties, while traveling, or in everyday situations.

For us, being "aware" means being conscious, caring, and standing up for yourself and others. Be Aware Cup connects people who value freedom and comfort, who dare to be different, and who enjoy life with confidence.

We are truly grateful to our partners, families, friends, and everyone who has supported us along the way. But our biggest thanks goes to our customers – your trust and support give us the strength and motivation to keep moving forward.

Ann and Kätriin